Nielsen Research Highlights
How Can I Be Sure Shoppers View the Smart Screens?
- Nielsen conducted an extensive study in six cities with malls that are representative of the Adspace Digital Mall Network footprint, in September of 2011
- 71% of traffic noticed the Smart Screens
- The average number of impressions per person is 5.55, based on DPAA standards
- The average visitor that noticed the Smart Screens spent 103 minutes in the mall
- Awareness of the average commercial on the Smart Screens was 32% of viewers
